Considering the vast number of technologies out there, WordPress alone accounts for a staggering 40% of all websites on the planet. Surely there must be a reason for this insane popularity. Here's a clutch of reasons. 1. It is open source, which means free. There is...
There is really only one purpose to having your own website for business. And that is to get more clients. Many small businesses struggle to build an effective website for themselves. The technology feels overwhelming. They are unsure what a ‘good’ website should look...
Why can't I do a website for my business by myself? Why go to someone else? There are ready solutions out there for helping you make your own website. Sites like Wix and GoDaddy offer templates for you to tweak and create your custom site without needing any knowledge...
Email has been around for decades now and is still the most effective way for small businesses to engage with their customers. In the case of your own business, you may wonder what’s the big deal with email when you are active on social media and get engagement...
“What next for my small business in a post-pandemic world?” 4 Steps You Can Take to Face the New World The Covid pandemic has changed us all in material and mental ways. Many, including your loved ones, associates as well as customers, have gone through some form of...
The short answer is no. You don’t have to hire anyone who will know nothing close to what you know about your own business. To write the main content of your website, the best helping hand is at the end of your arm! If you aren’t comfortable writing, you can ask your business partner or a senior colleague to help out.
Depending on if your business is teaching (video course, pdf course, one-on-one classes), design (interior, graphic, landscaping), consultancy (business, marketing, life coach), professional service (financial, legal, medical) or something else, you will need a consistent method to bring in new clients.
How many photos do you need for impact? You will need about 5-15 illustrative photos for a small website of 4-5 pages. Such images illustrate aspects of your business or those running it and are often homespun photos taken on your cellphone. Examples of illustrative photos:
What is the point of a blog on a small business website? It has to do with building authority in your industry. Over time, you and your business will gain a reputation for your opinion. This may or may not be true of every industry but if it is a prevalent norm in your industry, you should seriously consider having a blog.
The single-page structure is great for some small business websites. It has all the important parts of a website as sections on a single page rather than separate pages. The multi-page website is perfect when you have more information to share than can be reasonably fitted into a single page.
